1. What is social psychology?
Social influences are the cornerstone of social psychology, which refer to the influences that people have upon the beliefs or behavior of others.
"People who are threatened with mild punishment develop a dislike for the forbidden behavior; people who are severely threatened show, if anything, a slight increase in liking for the forbidden behavior."
"We tend to like a person even more if some of the remarks we overhear him make about us are anything but nice."
"People who do crazy things are not necessarily crazy."
People who act irrationally are not necessarily irrational.
How can we know what the norms are? Usually from the gossips of people. We usually gossip on the behavior of others who more or less doesn't square with the norm in our mind.
Ellen Berscheid: people have a tendency to explain unpleasant behavior by attaching a label to the perpetrator, thereby excluding him from the rest of "us nice people."
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